Sony and Microsoft

  The First Company i chose was Sony, due to me using many of their products ranging small electronics to large. With Sony, their logo inspires in an artisan view, that dreams can be made into reality. That is exactly what they are showing on their Facebook page. They use Facebook, and Twitter to connect though to their target audience which would range around being in the early teens to adulthood.With Facebook they advertise off many devices that incorporate Sony into it whether it is computers, laptops to simply as an system update or apps. They include all their products. With regards to relationships, they manage to post questions to have users interact with their site but Sony itself interacting with user comments isn't seen at all in Facebook. With Twitter they do mainly the same thing, they are promoting their products, similar to how they are using Facebook. They again target mainly the young adult section again by promoting everyday products such as cameras, phone apps, and headphones and video games. Looking though both sites, they seem to a bit of a advertising strategy that are targeting their audience but their lack in interacting with their users, and complaints leaves a big impression on how their daily interactions.

 With my second Company i choose Microsoft because mainly, I'm on their operating system right now and have a Xbox. With Microsoft, they mainly use Facebook and Twitter to advertise off their latest products. Their primary audience they are targeting geeks, computer geeks, video game geeks, mainly any geek that is into electronics. With Facebook, they currently are advertising off their new operating system Windows 8. Reading along the comments, their are many negative comments to Microsoft but Microsoft fails to even reply to any of these. Scrolling though I've seen interaction between them and their users. They are mainly using Facebook to only promote rather then to interact with their customers.. They are similarly doing the same thing on Twitter. They promote and advertise about their products, their is rarely any interaction with customers. Microsoft is mainly using these two sites to promote, that is their strategy, they want to get their product out there to be known.